I was talking to a friend recently.
“Remember the eighties when big brands had a playful animated character as their mascot?”
Think the Keebler Elf.
What about the Jolly Green Giant?
The Green Corney for Corn Flakes or Peter Pan Peanut Butter…
“Viral Mindfulness needs one. I want one. I must have one!”
And finally he’s here.
Meet Mister Blue.